Therapy plans are tailored to each child's unique strengths and needs, ensuring individualized and effective care. We believe in a child-centered approach that puts the unique needs and preferences of your child at the forefront. Our individualized therapy plans are designed to be fun and interactive, ensuring that each session is engaging and effective. We understand that ABA therapy should be warm and supportive, not cold and impersonal. This initiative allows ABA therapists to be more adaptive and flexible to determine the hierarchy of a child’s preferred items including toys, foods, social interactions, people, and locations. Highly preferred items are potential positive reinforcers that can be used as motivators during therapy sessions leading to a more enjoyable, individualized, engaged and productive experience. If a child is given the possibility to choose a preferred and effective reinforcer, a target behavior is more likely to occur. Assessments may need to be done more often if a child’s preferences change frequently or when a child’s behavior indicates that a current reinforcer is no longer preferred. This systematic, data-based approach to evaluating a child’s potential interests can significantly improve the learning of new skills.